At Chewy, I’ve worked on big brand campaigns—yes, like the ones that make it to billboards right by your favorite Chipotle. Aside from the big and flashy agency work, most of my time is spent figuring out how to talk about everything Chewy offers in a single brand voice. Which is easier said than done when you’re covering everything from prescription meds to banana-shaped cat toys. But that’s why we get paid the big Milkbones, right?

My day-to-day is equal parts brand strategy and hands-on copywriting. I develop names for private brands and services, craft product and benefit messaging that sounds unmistakably “Chewy,” and write across digital, print, video, and packaging. Recently, I led the brand voice and messaging for Get Real, Chewy’s fresh dog food brand, from the launch platform to the packaging to the social ads.

I did the same for Vibeful—Chewy’s supplements brand—and, as a bonus, came up with the name.

More recently, I lead the brand voice development for Chewy Plus, Chewy’s new membership program, building the messaging style, translating value props into memorable quips, and establishing foundational messaging to support a major new business line.

In short, I build brands, write the words that bring them to life, and help teams stay aligned on how we talk to pet parents—no matter what we’re selling them (or what their dogs are chewing on).