At Chewy, I create and optimize growth-focused content across emails, in-app messaging, push notifications, landing pages, direct mail, paid ads, and social — all in one consistent brand voice.

Key work:

• In-App Push & Messaging: Develop short, high-impact copy for app banners and push notifications that drive traffic, conversions, and engagement.

• Email Campaigns: Write promotional and lifecycle emails that highlight offers, new products, and seasonal events, aligned with performance goals.

• Brand Campaigns: Led voice and messaging for major launches, including:

  • Get Real – Chewy’s fresh dog food brand (launch platform, packaging, social)

  • Vibeful – Chewy’s supplements brand (developed name + brand messaging)

  • Chewy Plus – Membership program (value prop messaging, rewards comms)

• Cross-Channel Consistency: Translate complex product benefits into clear, on-brand copy across digital, print, and video.

• Fast-Turn Promotions: Create quick-turn creative for offers and seasonal campaigns to boost sales and repeat visits.