Created email and in-app push campaigns for PLANTA’s plant-based dining experiences, designed to increase visit frequency and drive reservations.

Highlights:

• Email Strategy & Copy: Developed promotional concepts, headlines, subcopy, subject lines, and preheaders that communicated the offer immediately and motivated clicks.

• In-App Push: Wrote concise, high-impact messages to promote limited-time menus, seasonal launches, and exclusive offers.

• Collaborative Execution: Partnered with the lead graphic designer to ensure visual and verbal consistency across campaigns.

• Promotional Focus: Crafted quick-turn copy for menu launches, monthly exclusives, and special events to get customers from inbox to restaurant booth fast.

• Brand Voice: Maintained PLANTA’s energetic, modern tone while keeping messages clear, captivating, and on-brand.

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