Parenting’s messy. Copy shouldn’t be.
Known for turning messy parenting moments into brand moments, Frida Baby needed quick, memorable copy to sell their go-to solutions for everything from sick days to teething pains.
I wrote short, high-impact product callouts and quippy taglines for packaging, e-commerce, email, and social—each designed to hook attention fast and drive action. Product descriptions balanced feature/benefit clarity with Frida’s irreverent tone, keeping parents informed while making them smile.
Key outputs included:
Email headlines & product callouts for seasonal and promotional campaigns
Punchy copy for packaging that doubled as brand storytelling
E-commerce product descriptions that converted while staying on-voice
Result: Copy that was easy to scan, fun to read, and got products off the shelf—whether digital or physical.