Parenting’s messy. Copy shouldn’t be.

Known for turning messy parenting moments into brand moments, Frida Baby needed quick, memorable copy to sell their go-to solutions for everything from sick days to teething pains.

I wrote short, high-impact product callouts and quippy taglines for packaging, e-commerce, email, and social—each designed to hook attention fast and drive action. Product descriptions balanced feature/benefit clarity with Frida’s irreverent tone, keeping parents informed while making them smile.

Key outputs included:

  • Email headlines & product callouts for seasonal and promotional campaigns

  • Punchy copy for packaging that doubled as brand storytelling

  • E-commerce product descriptions that converted while staying on-voice

Result: Copy that was easy to scan, fun to read, and got products off the shelf—whether digital or physical.

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Frida Mom