Brought in on a project basis to support the launch of Frida’s first-ever fertility line—including supplements, ovulation kits, and insemination kits—I was tasked with translating highly clinical information into consumer-friendly copy that aligned with the brand’s irreverent, no-fluff voice.

I developed product naming, packaging lines, and benefit-driven messaging across site, email, video, and social. One standout: “Making 3 starts with 2”—a hero line used to introduce Frida’s supplements for both egg and sperm health.

Because the line straddled the clinical and wellness categories, I collaborated closely with Frida’s legal and medical teams to ensure the copy was both regulatory-compliant and emotionally resonant. The result? Messaging that cut through the jargon, educated consumers, and helped position Frida as a credible (yet relatable) player in the fertility space.